With overzealous officials turning the London 2012 brand into almost a religion let us pray to the Lord Coe himself that the Games will do Britain proud...
The Lord Coe’s Prayer
Our Olympic Games which art in London,
hallowed be thy name and logo.
Thy freedom is none.
Thy will be done
on using them as it is infringement.
Give us this month our daily breadcrumb McNuggets®,
and forgive us our security apprentices,
as we forgive those with free tickets in front of us,
and lead us not into VIP Lane temptation,
but deliver us from mass upheaval.
For thine sponsors London is the kingdom,
and the power, and the glory,
for ever and ever.