The campaign that plays on Gordon’s grin because we all know it’s false. So who is the real man behind the dental veneers? Is he far from whiter than white and could that smile be really a smirk? Is he what the Tories want us to believe - a scheming Bond villain?
All very implausible. The Tories followed a similar tact last time round in giving Tony demon eyes and that didn’t work. It is playground politics again but at least this one is actually an assassination on policy as well as character.
Just one more point. Why is the ‘Vote for change’ line so small? And it’s change with a small ‘c’...
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