From March 1st 2011 all marketing messages on websites and social media will have to be legal, decent, honest and truthful. New regulations from the ASA called The British Code of Advertising, Sales Promotion and Direct Marketing (the CAP Code) will cover:
• Advertisers’ own marketing messages on their own websites, regardless of sector, type of businesses or size of organisation
• Marketing communications in other non-paid-for space under the advertiser’s control, such as social networking sites like Facebook and Twitter.
This will mean that the online world will soon have the same rigorous protection as other media in rooting out misleading messages.
Don't be caught out by the code
It’s not just unscrupulous organisations that will have to tread carefully. Any company acting honestly and in good faith may find itself in breach of the code by simply having online marketing messages that could potentially (in the eyes of the law) be wrongly misinterpreted by the reader (and thereby be deemed ‘misleading’). That’s why it is critical that your copy is crystal clear.
How can Motive Copywriting help?
Using my copywriting expertise I can assess your current online marketing copy to suggest improvements that will help improve its clarity, readability and its effectiveness too. So your marketing messages will not only be compliant with the new ruling but will be more powerful as a result.
• Advertisers’ own marketing messages on their own websites, regardless of sector, type of businesses or size of organisation
• Marketing communications in other non-paid-for space under the advertiser’s control, such as social networking sites like Facebook and Twitter.
This will mean that the online world will soon have the same rigorous protection as other media in rooting out misleading messages.
Don't be caught out by the code
It’s not just unscrupulous organisations that will have to tread carefully. Any company acting honestly and in good faith may find itself in breach of the code by simply having online marketing messages that could potentially (in the eyes of the law) be wrongly misinterpreted by the reader (and thereby be deemed ‘misleading’). That’s why it is critical that your copy is crystal clear.
How can Motive Copywriting help?
Using my copywriting expertise I can assess your current online marketing copy to suggest improvements that will help improve its clarity, readability and its effectiveness too. So your marketing messages will not only be compliant with the new ruling but will be more powerful as a result.
